NiSi Optics is a leading manufacturer of filters used in photography, cinematography, and other professional film and photography-related products. We teamed up with NiSi to create a series of videos for their newly-released filter products.
Branded contents with captivating cinematic experience.
Over the past few decades, commercials crafted like films—commonly known as narrative commercials—have become increasingly prevalent. However, this contemporary advertising style has recently gained widespread traction across various media platforms, driven by the growing influence of the video industry. Storytelling in advertising is a powerful tool for forging emotional connections with audiences. By leveraging storytelling marketing, we craft narratives that deliver impactful messages to viewers, ultimately engaging customers on a deeper level.
Written and directed by our talented director and influencer, Yoyo Yang, we created a narrative short film to showcase NiSi's new products, specifically targeting their professional market audience.
- Screenplay & Producing
- Casting & Directing
- Principal Photography
- VFX & Motion Graphics
- Editing & Delivery
"Made by Filmmakers, For Filmmakers"
The primary goal is to inspire viewers, motivating them to take meaningful action. Storytelling in marketing helps consumers connect with a message, giving them a reason to care and engage. A compelling narrative can also humanize your brand, making it more relatable and memorable. Since the human brain is naturally drawn to stories, a well-crafted narrative stands out as one of the most effective ways to capture attention in today’s content-saturated world.
Additionally, since NiSi's products are widely used in filmmaking and photography, we kept their customers in mind from the very start. Professionals in these fields are naturally attuned to narratives and cinematic imagery—it’s how they perceive and interpret their craft. With this in mind, we created a short film that resonates with their visual language, delivering NiSi’s message in a way that feels intuitive and meaningful to them.