For the first time ever, the creative genius behind Godiva's world-renowned chocolates unveiled the artistry and craftsmanship behind his iconic creations—delighting billions of chocolate lovers worldwide.
SCOOP OF WORK:
PLANNING & SCREENWRITING
PRINCIPAL PHOTOGRAPHY
EDIT & DEVLIVERY
To many people’s surprise, crafting Godiva’s signature chocolates is a remarkable journey—from raw ingredients to the exquisite sweets that melt in mouths worldwide. Taking a stylistic approach, we explored this journey through the eyes of Executive Chef Thierry Muret. Guided by memories of his mentor—the son of Godiva's founder—Chef Muret shares the pivotal moments and discoveries that shaped his vision, ultimately defining what Godiva chocolate represents today. With a cinematic storytelling arc rather than a traditional interview, we aimed to elevate the moving image, offering a deeper interpretation of Chef Muret's creative genius.
"Chocolate is not a chocolate is not a chocolate, we have a lot of different qualities of chocolate. The standard of a great chocolate starts with its couverture or the chocolate itself and Godiva has the signature couverture."
– Thierry Muret
THE Chef behind Godiva
To capture the magic and artistry of Godiva’s chocolate-making, we embraced a cinematic approach that transforms the process into a visual masterpiece—like watching an art film unfold. Steering clear of traditional talking-head interviews, we used dramatic lighting, a carefully composed score, and intentional storytelling to create a layered narrative that immerses the audience in the beauty of the craft. From scriptwriting to cinematic camera movements, every detail of this project was meticulously planned and filmed with professional cinema equipment. This elevated approach reflects Godiva’s gold standard, delivering a truly cinematic experience worthy of its legacy.
