Product Power-Up: Results-Driven Video Commercials
Overview
According to HubSpot, 73% of visitors who watch product videos are more likely to make a purchase. Additionally, a report by Animoto reveals that 73% of consumers are more inclined to buy a product after watching a related video. These statistics underscore the persuasive power of video content in converting browsers into buyers on e-commerce platforms like Amazon.
Our studio understands the transformative power of video in driving sales on such platforms. We’ve dedicated time and expertise to perfecting the art of creating influential video content, blending research-driven strategies with creative storytelling. With a deep understanding of e-commerce trends and buyer behavior, we are capable to deliver content that helps products stand out and succeed in competitive markets.
BRAND: FOTOPRO
PLATFORM: BHPHOTO / AMAZON
Fotopro, a leading manufacturer of photography and video support systems, is redefining tripods with their innovative Sherpa series. This groundbreaking release combines versatility, mobility, and accessibility, offering features never before seen in traditional tripods. Our video was crafted to spotlight these unique capabilities while resonating deeply with photographers, showcasing how the Sherpa series meets their creative and practical needs.
Scope of Work
- Planning & Script
- Casting & Voiceover
- Production
- Editing & Delivery
Collaborating with Pros
To bring the Fotopro Sherpa series to life, our studio partnered with Jennifer Khordi, a renowned photographer celebrated as the "Moon Queen" for her breathtaking moon and astrophotography, featured on PBS and NBC.This collaboration exemplifies our studio's ability to work with renowned industry professionals to elevate brand storytelling. By leveraging Jennifer's artistry and reputation, we created a campaign that authentically connects with target audiences, elevates brand perception, and drives sales.
Mrs. Jennifer Khordi
BRAND: IWATA TECH
PLATFORM: BHPHOTO
iWata M1 RGB Mini LED
The M1 RGB Mini by iWata Tech is a portable LED light designed to bring professional-grade lighting to your fingertips. Compact yet incredibly versatile, this innovative product attaches seamlessly to a smartphone, transforming it into a creative tool for content creators, photographers, and anyone seeking vibrant, dynamic lighting on the go.
Understanding iWata Tech’s budget and timeline, our team shot the entire commercial in a single day without compromising quality. Through careful planning, efficient execution, and a flair for visual storytelling, we delivered a captivating video that showcased the M1 RGB Mini’s unique features. The result? A visually striking campaign that not only impressed audiences but also successfully piqued their interest in owning the product.
This campaign was tailored to resonate with prosumer users—those seeking professional-grade equipment without the bulk or complexity. By showcasing the M1 RGB Mini’s portability and versatility, we emphasized its value for creators on the move. The video aligned perfectly with iWata Tech’s decision to partner with B&H Photo, the leading online retailer for professional equipment, ensuring the product reached its ideal audience. Through engaging visuals and a clear narrative, we helped position the M1 RGB Mini as a must-have tool for ambitious creators.
Scope of Work
- Planning
- Casting & Shot Design
- Production
- Editing & Delivery
BRAND: SUNNIMAX
PLATFORM: AMAZON
Sunnimax, an Amazon-based seller specializing in event tents and pool umbrellas, sought to elevate their products and connect with their target audience on a deeper level. To meet this challenge, we created two compelling videos showcasing their offerings. By blending engaging visuals with strategic storytelling, we helped Sunnimax not only capture attention but also achieve impressive sales growth, proving the transformative power of video for Amazon sellers.
A Family Story That Resonates
For Sunnimax’s canopy, we embraced the timeless theme of family, capturing moments of togetherness and celebration under the tent. To enhance this narrative, we secured the license for a heartwarming country song, "Spread The Love," aligning perfectly with American values cherished by their target audience. This approach brought authenticity and emotional depth to the video, making Sunnimax’s tent more than just a product—it became a symbol of connection and joy.
Raising Amazon Sellers to AAA Standards
High-value productions like these are rarely seen on Amazon, where many sellers struggle to stand out. By applying our expertise, we transformed Sunnimax’s brand image, aligning it with the professionalism and appeal of AAA-tier brands. For their pool umbrella video, we highlighted its elegance and practicality, reinforcing its aspirational yet accessible appeal. Through thoughtful execution, we elevated Sunnimax’s products from everyday items to coveted must-haves, boosting their reputation and driving sales in a competitive marketplace.
Scope of Work
- Planning
- Casting & Shot Design
- Production
- Editing & Delivery
- Product Instruction Video
- Product Photographs