Who we are?
When we founded the studio, we were inspired by qualities that reflect our vision: limitless imagination, luminous imagery, lasting impact, lucid ideas—the list went on. Each began with L and I, so naming it L.I. Productions felt like the perfect fit. What L&I comes to your mind?
L.I. Productions is a New York-based motion and photography production house founded by producer/cinematographer Lee C. Zhang and director/editor Yoyo Yang. With Lee’s roots in visual arts and Yoyo’s expertise in marketing, plus over a decade of combined industry experience, we bring a holistic creative vision to every project we undertake.
Over those years, our career has been a vibrant tapestry of creativity and collaboration with renowned brands and clients across industries. Through this experience, we’ve unraveled the essence of video—its patterns, evolving trends, and, most importantly, its ability to connect. Unlike fleeting social media trends, we focus on creating videos that balance functionality with emotional resonance, tailoring each project to reflect the story, values, and true nature of a brand.
By going beyond the surface, we craft content that stands apart—videos that don’t just follow the crowd but create genuine impact, setting our work apart in an oversaturated world of production companies.
With a career built on award-winning cinematography, Lee brings his visual expertise to the studio as a creative producer, overseeing projects and leading the team to bring creative visions to life. He is an associate of BAFTA and is currently collaborating wit the World Wildlife Fund and National Geographic.
Yoyo is an award-winning director and editor, as well as a proud BAFTA member. Recognized for her talent as a promising female filmmaker, she has earned numerous accolades throughout her career. As the co-founder of Sunskye Films, her works on impactful projects focused on culture and wildlife conservation, collaborating with organizations like WWF and National Geographic.
Our Clients
Our clients are often surprised by how we go beyond expectations, delivering expertise and creative solutions they never anticipated. Discover our services and see how we can elevate your vision.
Curious about what we do? Explore our services and contact us to see how we can elevate your brand.