We bring bold ideas from first spark to final screen with craft and commitment.
Based in the heart of the Greater New York area 15+ years of experience, Productions worldwide
- ABOUT US
Who are we?
Who are we?
L.I. Productions is a New York-based motion and digital production house founded by producer/cinematographer Lee C. Zhang and director/editor Yoyo Yang. With Lee’s visual arts background, Yoyo’s marketing expertise, and over a decade of hands-on production experience, we bring a distinctive creative perspective to work made for lasting impact.
about us
career
Since 2013, our career has grown through the trust of clients across industries, including renowned brands, agencies, institutions, and creative partners. They came to us with ideas that needed direction, projects that needed reach, and moments where the right video mattered.
Over time, those collaborations became more than experience. They became our working method: listen closely, understand what is really needed, and carry the project through with care until the final piece feels clear, considered, and ready to stand in front of an audience.
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mission
Video has power when it is made with purpose. We create video that goes beyond the expected role of production, giving brands and campaigns a stronger way to reach people, influence perception, and remain in the audience’s mind.
studio
When we founded the studio, we were inspired by qualities that reflect our vision: limitless imagination, luminous imagery, lasting impact, lucid ideas. The list went on. Each began with L and I, so naming it L.I. Productions felt like the perfect fit. What L&I comes to your mind?
people
With a career built on award-winning cinematography, Lee brings his visual expertise to the studio as a creative producer, overseeing projects and leading the team to bring creative visions to life. He is an associate of BAFTA and is currently collaborating with the World Wildlife Fund and National Geographic.
Yoyo is an award-winning director and editor, as well as a proud BAFTA member. Recognized as a promising female filmmaker, she has earned numerous accolades throughout her career. Her work includes impactful projects focused on culture and wildlife conservation, collaborating with organizations like WWF and National Geographic.
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advantage
why choose us?
we bring strategy, production, and performance into one connected studio process. Every project begins with a clear understanding of what the video needs to do, then moves through the right creative plan, production resources, technical setup, and delivery strategy.
The result is a video built with direction before the shoot, control during production, and purpose after delivery.
strategic marketing research
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Big Data Audience ResearchWe study audience behavior across search, social platforms, video platforms, and digital trends to understand what people are already watching, asking, sharing, and responding to.
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Public Conversation ReviewWe review real conversations around the brand, topic, product, industry, or cause, so the video can speak to what people actually care about, not only what the brief assumes.
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SEO/GEO ResearchWe look at how people search, how they phrase their questions, and what information search engines and AI platforms are likely to surface. This helps the video support long-term discoverability across websites, YouTube, Google, and AI-generated answers.
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Competitor AnalysisWe study how similar brands, campaigns, and organizations use video, then identify what feels overused, what performs well, and where the project can stand apart.
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Platform FitWe review where the video will live, how it will be watched, and what format gives it the strongest chance to perform.
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Hook StrategyWe look for the strongest entry point before production begins, so the video has a clear reason to be watched from the first moment.
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Creative Strategy BriefWe turn the research into a clear production direction, connecting audience, message, tone, platform, and visual approach before the camera comes out.
production power
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Advanced Pre-VisualizationBefore production begins, we can build the visual direction through storyboards, shot references, mood films, concept frames, and pre-visualization tools. This helps the client see the idea earlier and gives the production team a clearer path before the shoot.
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Creative Production DevelopmentWe turn research and strategy into a direction that can actually be filmed, from concept and scripting to treatment writing, scene planning, interview design, and visual references.
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Deep Talent NetworkThe right person on camera can change the value of the entire piece. Through our production network, we can help source actors, hosts, voice talent, experts, founders, real people, influencers, and professional performers suited to the project’s scale.
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Scalable Crew ModelWe build the crew around the work, not the other way around. Depending on the project, the team can stay lean and agile or expand with producers, cinematographers, gaffers, sound mixers, production designers, stylists, assistants, editors, colorists, motion designers, and technical specialists.
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Vast Production ResourcesStrong production depends on more than a camera. Through our wider production network, we can support locations, permits, equipment, studio spaces, technical partners, specialty vendors, and the practical logistics that help a shoot move with control.
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Production Management & Safety ControlA serious production needs structure behind the creative. We plan around schedules, permits, production insurance, safety needs, location rules, crew coordination, and on-set communication, so the shoot can move with clarity and professional control.
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Specialty Equipment and Technical CapabilitiesFor projects that need a more advanced visual approach, we can explore motion control, robotic camera movement, high-speed filming, product tabletop systems, drones, specialty lenses, virtual production, LED stages, or studio-based technical setups through our extended production resources.
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Integrated Finishing PipelineFrom script to final delivery, we keep the full production process connected. Editing, sound, color, graphics, captions, versioning, format adaptation, and final exports stay aligned with the original direction, supported by modern production tools that help the process move faster without taking the craft out of human hands.
performance
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Budget-Smart StrategyWe do not force every project into the same production model. We look at the client’s goals, creative needs, technical demands, timeline, and budget, then design a practical way to make the strongest possible video within the right scope.
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Structured Collaboration WorkflowA finished video should not come from confusion. We keep review organized through clear feedback rounds, version tracking, client notes, and practical communication, so revisions stay focused and the project keeps moving.
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Multi-Format Delivery SystemOne video often needs to live in more than one place. We prepare the right versions, aspect ratios, captions, thumbnails, cutdowns, exports, and platform-ready files so the final piece can work across websites, social media, campaigns, presentations, and internal use.
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Distribution-Ready Release PlanningDelivery is not only sending final files. We help think through where the video should live, how it should be introduced, and what versions may give it the best chance to reach the right audience.
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Performance Feedback LoopAfter delivery, we can review audience response, platform behavior, watch patterns, engagement signals, and client feedback to understand what worked and what can be improved for future content.
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Content Repurposing PlanStrong footage should not stop at one final video. When useful, we help identify additional clips, social cuts, teaser edits, stills, captions, and campaign assets that can extend the value of the production.
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Long-Term Creative PartnershipOur work is built for clients who need more than a one-time vendor. We learn how each brand works, what its audience responds to, and how future videos can become sharper, faster, and more effective over time.
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